Building a Real Estate Business that Can Evolve

Glenn and Amber Schworm, founders of the Home Flipping Workshop, know what it takes to not only build a business but to make that business evolve.

People looking to build a business know that the goal is to find a way to earn profit. You go in knowing that the experience will be challenging, but very rewarding.

Once you have your idea and a well-thought out business concept, it is time to focus on the need for what your business will signify. What problem will you solve for the consumer with your business, and will that business be able to grow?

Glen and Amber Schworm recently posted a video that focused on how they are making their business evolve. The video is titled, Evolving Your Real Estate Business, and it can serve as a blueprint for the continuous growth of your business.

Know Your Target Audience

When starting a real estate investing business, first comes an idea, and then you discover the details concerning the type of business you want to explore. 

After researching how much money can be made in real estate investing, you’ll understand the nature of supply and demand through flipping properties, rental properties, and buying and selling properties.

Knowing your target audience in real estate is defined by the demographic of the area you are prospecting. You are showing yourself how to identify any potential issues. 

Identifying your real estate target audience becomes essential when producing your marketing strategy.

What you Need To Know About Supply and Demand

Evolving your business requires an understanding of what influences the needs and wants of the market. It also means understanding how to establish the pricing for goods and services. 

There is also some confusion regarding supply and demands in real estate. Buyers and sellers can end up making poor business choices without the proper perspectives. 

Evolving your business is about knowing when caution is needed instead of when to attack with certainty as it relates to buying and selling property.

Housing supply and demand is one of the most significant drivers of real estate. It is a balanced market that is healthy for both the buyer and the seller.

Knowing how and when to create a plan will keep your business growing, regardless of the state of the economy. You must brand your business correctly to achieve expected results despite market conditions.

Branding Your Business

Starting your company is not only building the business, it is also building a brand. The brand is what will resonate with the consumer.

With real estate, you are branding your vision. You want your business to stand out. You are selling yourself, your personality, and your honesty in hopes that people will respond to you. 

Branding your real estate business specifies who you are amongst the competition. Your competitors can appear to offer similar advantages, making it hard to recognize the differences. 

Building your business and branding your business can be challenging. But the phase of branding your business needs to be designed so that it may continue to bring about growth.

The Use of Social Media

Social media is a resource that gives information and opportunity in real-time. Without social media, you will miss significant opportunities. Social media is a way to grow your reach.

There are several social media platforms widely used that are free and could make a great foundation to evolve in:

  • Facebook
  • Instagram
  • LinkedIn
  • YouTube
  • Snapchat
  • TikTok
  • These platforms can promote and educate your audience on your business. They also help navigate the common pitfalls of real estate and give you insight into the experience.

    Using social media has its benefits. The average person spends hours using one of the social media platforms daily. So, your target audience is already utilizing social media.

    Picking Your Team

    Evolving your business is contingent on your team. The relationship between you and your team will be critical to your business’ growth. 

    Establishing your team requires attention to detail. Your team will play a significant role in your business success.

    Taking the time to choose the right team to provide insight into every aspect of the business will bring you closer to a successful business.

    As your real estate team grows it should consist of:

  • An Attorney
  • Mortgage Brokers
  • An Insurance Agent
  • An Accountant
  • A Title Company
  • Specialty Lenders
  • Contractors & Repair Team
  • A carefully chosen team will make the business flourish. The primary team members bring different strengths to a successful real estate business. 

    Get the Proper Training To Do It right From the Beginning

    Assessing your business structure in today’s real estate investment market is essential. Ask critical questions, “Is my business thriving?” and “Is my team the right choice for growing my business?”

    Glenn and Amber Schworm can help you answer those questions during their upcoming Home Flipping Workshop.

    You can learn more about building your business the right way and how to set it up to evolve over time. Join Glenn Schworm in making your business better.

    We look forward to hosting you at the upcoming virtual  Home Flipping Workshop.